Managing channel partners for sales effectiveness is often mentioned as the most frustrating element of international business.
Too often an adversarial dynamic evolves...followed by frustration. And anticipated market growth never seems to materialize.
But it doesn't have to be that way. In our whitepaper we outline:
- choosing the optimal channel model
- selecting the most qualified candidates
- contracting considerations
- management tips & tricks
- training and development
- consistent channel upgrade
Download our whitepaper all the details...